| Adidas AW11 |
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| donderdag 03 februari 2011 | |
 Adidas FW11/12In Fall/Winter 2011, adidas Originals releases a fresh and exciting product offer for the streetwear community presenting capsule collections from its statement business to its core and basic looks. Highlight concepts like the skate-inspired lifestyle range “ST” return with new styles completed by Originals Denim extensions and new takes on the designer collaborations with Jeremy Scott and David Beckham/Design J. Bond. Together with a solid foundation including contemporary classics of archive pieces as well as casuals, the new collection creates a holistic and perfectly cross-merchandisable range that has something for everyone. With its various product drops, the streetwear giant surprises its diverse consumer group with innovative, seasonal product updates from July to December 2011.  The adidas Originals Blue collection has become a constant staple in the brand’s statement mix targeting a trend-savvy and more mature consumer. In Fall/Winter 2011, the line introduces a capsule collection featuring an extended Originals Denim offer and Japanese streetstyle inspired looks resulting from the partnership with the Tokyo design team; adding OT-Tech DNA to the fashionable Blue elements. The Originals Denim product palette extends into fresh new styles such as denim shirts and a girls’ jumpsuit alongside new washes for men and women.The widely acclaimed designer collaborations with fashion’s wild child Jeremy Scott and style icon David Beckham/Design J. Bond continue to present new individual interpretations of each partner, offering fresh takes on apparel and footwear merged with the unique adidas signature style. The David Beckham/Design J. Bond range takes its inspiration from a collegiate look and mixes it with military styling. Jeremy Scott on the other hand brings in his fashionable twist with products influenced by urban jungle and military fashion. For the first time, he will include two versions of adidas Originals Denim in his adidas Originals by Jeremy Scott collection. Hitting shelves in retail in Spring/Summer, the skate-lifestyle inspired range adidas Originals “ST” tailored for today’s alternative youth consumer extends its fun and expressive design with the integration of winter and action sports silhouettes for the Fall/Winter 2011 season. Talking to the young, active lifestyle consumer, the range features bold colours, playful graphics as well as fun and tech details across men’s and women’s footwear, apparel and accessories.  Entering its second season, adidas Originals x Burton continues to bring together the aesthetics of the iconic streetwear brand and the world’s leading snowboard giant, resulting in a limited edition line of men’s casual apparel and footwear. Beyond this, Japanese designer Kazuki adds his characteristic tech-lifestyle signature style to the adidas Originals x Burton range, resulting in three footwear silhouettes, a dedicated jacket and vest. The adidas Originals x Burton collection will be exclusively available at select adidas Originals and Burton Flagship Stores and exclusive retail partners worldwide.The adidas Originals Fall/Winter 2011 collection will hit Originals stores and select retailers worldwide with several releases beginning in July 2011. |
