| Supertrash SS11 |
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| woensdag 19 januari 2011 | |
 Playful GlamourSpring/Summer 2011 SuperTrash’s Spring Summer 2011 collection holds a perfect balance of playfulness and glamour. This summer see pretty feminine designs mixed with fierce innovative styling evoking an ultra modern look.  Minimal and luxurious, SuperTrash’s collection blends this seasons key trends into staple wardrobe lust-haves. Futuristic-style dresses are tailored with sharp and edgy detailing giving an effortlessly cool look. Ocean blue figure hugging dress creates instant vamp appeal while jersey dresses with scooped and asymmetric necklines in darker navy tones will take you through the cool spring days in style. Light knitwear is updated with embroidery and crochet effect patterns. Pretty twinsets are worn with skinny stone coloured trousers or opt for a pencil skirt and matching cardigan with frill sleeve and hem detail. Worn with killer heels the stylish designs stay true to SuperTrash’s signature LA it- girl look. A range of military toned designs including cropped trousers with a quirky rope belt to statement tight dresses in khaki colours and on trend materials, give a desired feel. An ultra modern high neck dress with a curved zip feature is an effortlessly cool look for a day in the office. Elegant neutral tones are seen on shorts, vests and second skin dresses offering a demure style. Draped jersey dresses with ruffle detailing or one shoulder necklines are worn with killer cage effect heels. An abundance of summer jackets are updated with thin waterfall lapels, cropped waist length designs and puffed sleeves. Teamed with skinny jeans and SuperTrash’s signature heels this look shouts stylish sophistication. The blossom trend is still prominent with watercolour brush stroke prints in a range of fresh colours. Key to the collection is a layer chiffon maxi dress. Ruffles of fabric falling through to a floor length dress is a perfect summer look. SuperTrash’s unique beauty of imperfection is evoked in multi coloured digital inspired prints. Adorned over cute playsuits, super short hot pants and maxi skirts, the look offers jet set glamour. Abstract and vibrant patterns will brighten up any holiday wardrobe. An explosion of cheerful colours such as lagoon, sunlight, bright white and ocean blue are seen on cut-out bodycon style dresses offering a sassy look. Poolside chic is echoed throughout the collection with a range of vibrantly toned bandeau tops. Worn with one of SuperTrash’s cute miniskirts or silk shorts, the look is perfect for a summer pool party. An effortlessly cool royal blue maxi dress is a sophisticated look which can be thrown over a simple white SuperTrash bikini, while shorter length pleated dresses are perfect to take you into the evening. A range of white Grecian style jersey dresses are an ultra chic look for the hot summer months. Layers of fabric draped over the shoulder and neckline look truly divine. With an ultra glamorous collection, SuperTrash’s unique style and character shines through this season, making it the ultimate lust-have brand on every fashionista’s radar. SUPERTRASH FACTS Olcay Gulsen is the curiously charming powerhouse behind the SuperTrash brand. The 30 year old Dutch exotic beauty is a young entrepreneur, starting her first company when she was just 21. She has won several awards including “Amsterdam Business Awards 2010”. She has expanded the brand to have five SuperTrash stores in the Netherlands with a further two opening this winter. SuperTrash opened a store in Ibiza this summer and has expanded into 24 countries with 1600 sales point worldwide. SuperTrash is stocked on ASOS.com, Mywardrobe.com, House of Fraser, Fenwick and boutiques across the UK. The SuperTrash magazine which is produced quarterly and distributed throughout the brands retailers is a fashion must read. |
