studioRUIG injects cool minimalist design with a healthy dose of edge and absurdity. The clean cut designs are completely undone of any frivolousness, but the label is notorious for its leather moustache.

studioRUIG presents their autumn/winter collection 2011-12: Revival of the Fittest. Revival of the Fittest is a selection of the best items of previous collections. Some of the designs have been fine-tuned and made in other fabrics. Soft leather, wool, comfy jerseys, silk and cotton poplin are mixed up together in a challenging way. The combination of already existing designs completed with some new items, realized in new colors causes a fresh and strong look.